You might have heard of search engine optimization before, but you’ve probably never considered how powerful it can be for taking your Miami business to the next level.
Let’s face it, the competition is intense and its only getting worse every single day. It doesn’t matter what industry you’re in, whether it is services or manufacturing, everyone is facing increased challenges and competitive pressures.
Yet you can take charge of your company’s destiny and bring in new customers at the same time.
Using SEO methods you can not only help your Miami business grow and stand out, but you could also expand it well beyond the city’s limits.
We’ve discovered 10 huge benefits that SEO gives businesses and we think you should consider them when developing your plan for taking your Miami business to the next level:
10. Search Visibility
Search engines like Google use SEO phrases and keywords to catalog your website with the millions of others out there on the web. When someone from Miami uses a search engine to find what they need in the city, those websites that have successfully used SEO to stand out from the crowd will be at the top of the search results. There are ways to get on top without doing SEO but this often relies upon having a major brand name like Apple or Coca-Cola. For the rest of us, branding is largely an exercise in search engine optimization.
9. Standing Out from the Competition
How you do the SEO on your website will not only determine your search ranking results but also who comes to your website. Target keywords associated with demographics that you want to attract to your business. Rather than going after generic phrases that everyone will use, like “pizza” for example, you might want to try something like “authentic Sicilian pizza” or something else with less competition but that is more descriptive of your company. The less competition a phrase has makes it is easier for your company to rank for it in search. Also, the more descriptive SEO phrase will help you stand out from all of the other generic “pizza” establishments in Miami.
8. Free Advertising
SEO optimization puts your company at the top of the search results. This is free, unpaid advertising that pays dividends each time someone looks up one of the phrases that you rank on.
7. Multiple Channel Marketing
Multiple channel marketing refers to a company’s ability to be where their customers are. Having a robust SEO-backed website on the web places you front and center in search. Combine this with an effective email marketing campaign and social media presence and you’re well on your way to building out the kind of platform a business needs to succeed.
SEO is a sunk-cost strategy. The goods news is that, once it is done, it largely moves on momentum from that point forward. You will need to perform some routine maintenance and updates here and there but the major work upfront will pay dividends down the road.
5. A True Competitive Advantage
It’s this simple: If you are SEO optimizing your website and online presence and the competition isn’t then you have a major advantage. In a competitive market like Miami, this is unlikely to be the case which means that, if you haven’t engaged in a proper SEO strategy, you are the firm operating at a disadvantage.
4. Build It Once Then Improve Upon It
Update and refocus your strategy as business conditions change. The good thing about SEO is that it largely handles itself but an ongoing campaign of tweaking and updating things as needed will go a long way towards making sure you stay on top.
3. Build a Community of Fans/Customers
SEO brings in people that are looking for what you offer. This gives your business a unique opportunity to craft a community around their product and image. Not only does this give you an exclusive base to market to in the future but also could help smooth out any revenue ups-and-downs that may occur in the future.
2. Take Control of Your Public Image
Having a presence online means that you have a huge deal of control over your public image and how your business is perceived.
1. Increased Revenue
Appearing higher in search results, bringing more people to your multiple channels, and incentivizing repeat business all help drive revenue higher and it can be thanks in part to a robust SEO strategy.