If you’re like many companies, digital marketing is probably at the top of your priority list these days, and for good reason. The amount of time consumers spend online today is ever-growing, and it’s harder and harder to reach them thanks to the amount of money other companies are spending to market digitally. Statistics suggest more than 90% of customers start online before they ever even make a purchase, and that makes digital marketing strategies like SEO more important than ever. For most, it also means selecting an SEO agency with SEO packages that can help make that happen, but where do you even begin? What makes a good SEO agency? What should you look for in an SEO package? Understanding all of this is absolutely key to shaping your digital marketing approach.
What Is SEO?
If you’re completely unfamiliar with the idea of SEO, you may be wondering exactly what it is? SEO stands for Search Engine Optimisation, and it’s a way to ensure that customers see your company when they type relevant search terms into a search engine like Google. There are a number of parts to SEO. First, you need to make sure that Google can properly see your website. Things like page titles and descriptions, good H1 tags, a sitemap, and more all have to be in order. You have to have solid content throughout your site that’s updated on a regular basis, and you need links from other sites to yours (typically called backlinks) that show you have some authority in the field. More than anything, you need to make certain you deliver a good user experience that looks great across devices.
Finding an SEO Company to Help
While you can certainly optimise your site on your own, it may be useful to work with an SEO company to ensure you do it well. After all, Google has webmaster guidelines that can make optimisation tough to handle on your own, and if you don’t do it well, there are all kinds of penalties. Moreover, because the world of SEO is constantly changing, it can be useful to work with a company so you don’t have to spend all of your spare time learning what to do and how to properly optimise a site.
Once you’ve decided to hire an SEO team to meet your needs, you may find it a little overwhelming. After all, there are so many SEO companies out there today. How do you find one that works for you? Start by deciding what your goals might be. Are you looking for more traffic from specific audience segments? Are you working to boost your revenue from one particular product or service? When you know what you want, talk to others in your industry or your network who have consulted SEO agencies in the past to create a shortlist. Then begin interviewing to decide which company might be right for you. Among the things you’ll want to ask is whether they have SEO packages to meet your needs.
What Should Be in an SEO Package?
Many aren’t even sure what should be in an SEO package, so it’s a good idea to do a bit of research before you talk to each company. At the very least, an SEO package should have a customised strategy designed to meet the goals of your company. Additionally, it should offer you solid keyword research that helps to identify some of the words and phrases you should be including in your content. Moreover, it should offer you at least a plan of how to optimise your site for those keywords and what to do from a technical perspective. Finally, it should have a backlink strategy included. Don’t even consider a package that doesn’t have both weekly and monthly reporting, as that’s the only way an SEO company can begin to show you exactly what they’re doing for your company.
Selecting an SEO agency with SEO packages that work to meet the needs of your company isn’t an easy process, but it’s a necessary one if you intend to ramp up your digital marketing efforts and meet the needs of your customers online.